Q: What is a typical day for a pharmaceutical sales representative?
A: One of the nice things about being a rep is that each day is different.
Here's what a typical Friday is like for me:
I start about 7:45 AM and get home about 6:00 PM. Fridays are always the busiest and most productive in my territory because on Fridays there is a weekly medical meeting, called a "Grand Rounds" at a large institution in my area.
7:45 Attend a grand rounds at the hospital early in the morning to meet my customers for a coffee and bagel and catch up on the latest in medical education. Removed from their busy hectic private offices, the doctors are in their own environment in and they are mostly friendly and cordial.
Some of the doctors ask me to stop by their offices because they need drug samples or clinical information on my products. I might work the room, making pseudo-appointments for later in the day
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10:00 Visit the hospital outpatient clinic and introduce my products to the residents and other house staff. Answer any questions they have regarding dose, insurance coverage, pharmacokinetics, etc.
10:30 Call on a couple of pharmacies to see how well my products are selling and see if any new doctors have moved into town.
11:00 Call on a local HMO and give balanced product presentations pon the unique features and benefits of my medicines.
1:00 Take a client out for a modest lunch such as a hoagie or Pizza Hut or bring in lunch for a group of doctors.
2:00 - 5:30 Call on some of the doctors I saw at the hospital at their private offices.
6:00 - 10:00 PM - Every once in a while I may host an educational program and dinner at a local restaurant.
The highlight of the program is a educational lecture and Power Point presentation given by a local or visiting expert in a disease state relating to one of the products I promote. It is exciting to watch my doctors ask questions and pick the brain of the lecturer.
During the day, I may squeeze in a meeting with my manager or colleagues to go over territory business and brainstorm on how we can promote our products in the most efficient, professional manner.
When I get home I do my expense report and any other paperwork that is due, pack my trunk with samples and goodies for the following week and check my sample inventory to make sure that it is accurate and up-to-date.
It's a long day but it has been fun and exciting to know that I am helping doctors keep up to date on the latest information regarding the unique features and benefits of the innovative products that my company has worked so hard to bring to market.
At the end of the day, when I think that somewhere in my territory there is a patient whose life has been improved because of a product I promote I get a warm fuzzy feeling and a deep sense of personable satisfaction.
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